I have this blog as well as a blog on my Internet security and privacy website - Internet Security 101. I have made many of the mistakes that Lisa has outlined below.
For example, Lisa mentions the importance of blogging often. I am ashamed to say that the last time I submitted a post on my Internet Security 101 blog was way back in April/2009...hardly keeping a blog fresh with new content and blogging on a regular basis.
Lisa also points out that you shouldn't blog if your blog is "an exact duplicate of what's on your site." Well, I do have some unique content in Internet Security 101 Blog, a lot of the content can also be found in my website as well.
The other mistake I made that Irby says is a reson not to blog is "[not planning] to promote it." Lisa goes on to tell us some ways to promote your blog. I haven't promoted my Internet Security 101 Blog at all.
If you are at all contemplating blogging I highly recommend you read Lisa Irby's article below.
Don't Use a Blog If ...
By Lisa Irby
Some people think a blog is a magic traffic generator. There's nothing magic about it. You should treat it just like you would any website - update it often with useful, unique content. Bloggers that succeed have no secrets, they just produce good content.
You shouldn't blog if...
1) Your blog content is an exact duplicate of what's on your site.
In other words, it should be a nice addition to your site...not a duplication. Offer unique, relevant information that people won't necessarily find on your site. For search engine optimization, you should frequently link back to pages on your Web site (if applicable).
2) You don't plan to blog often.
If you want your blog to become popular, it's important you update it often...otherwise, what's the point? Just like a website, you want to keep it fresh with new content so it doesn't become stale and forgotten.
3) You have unrealistic expectations of what a blog will do.
Don't get me wrong, there are some very savvy bloggers out there getting thousands of visitors per day. However, that is not the norm for most bloggers. So many people think can just throw up a free blog and floods of traffic will come.
The majority of heavily trafficked blogs are owned by Webmasters who already have sites with decent traffic. A blog can be a nice traffic generator if you come up with a creative theme that offers relevant content to your audience. However, don't expect miracles overnight.
4) You don't plan to promote it.
Just like a web site, a blog needs to be submitted and promoted. There are tons of blog directories out there that will allow you submit yours for free. But don't stop there. Link it to your web site so search engines can spider it, submit articles and add it to your signature box, etc. Treat it like a website and promote it any place you can.
Lisa Irby is the author of http://www.2createawebsite.com/ - a site notorious for squashing myths regarding website creation and making money online. Lisa makes six figures per year on the web with "no hype" techniques or secrets. She just builds sites with informative content. Visit and subscribe to her website creation blog.
Article Source: http://EzineArticles.com/?expert=Lisa_Irby
http://EzineArticles.com/?Dont-Use-a-Blog-If-...&id=337977
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